Balmain Beauty, IFF, L’Oréal and Byredo Appointed Managers – WWD

PARIS – As Balmain Beauty, IFF, L’Oréal France and Byredo can attest, a new year often heralds new management structures.

Balmain Beauty has appointed Hans Dorsinville as its first creative director. The manager is known for his groundbreaking work over the past 25 years advocating diversity, inclusion, and empowerment that aligns with Balmain creative director Olivier Rousteing’s ethos.

Most recently, Dorsinville was the creative director at Gotham, a fashion and beauty branding agency. He also worked in the lifestyle-dedicated specialization division of McCann Worldgroup advertising agency, where he focused on Maybelline in emerging markets, including China.

Dorsinville also served as creative director at Select Worldwide, the independent advertising, brand and content agency where Tracee Ellis Ross was responsible for the launch of the Pattern Beauty hair and skincare line.

Dorsinville co-founded Laird + Partners in 2002, where he served as the agency’s vice president and senior group creative director. Her role there has bridged beauty and fashion, and she has worked on campaigns for companies like Estée Lauder and Coty, and brands like Bottega Veneta, Ermenegildo Zegna, and Tommy Hilfiger.

Dorsinville is the founder of the Creative Coalition for Diversity, an initiative aimed at diversifying the creative class and increasing the visibility of young people of color in their career advancement.

The manager led Lane Bryant’s “I’m No Angel” body affirmation campaign, which led to her being named one of AdWeek’s 18 Top Creative Leaders for Spreading Ads to Culture and featured on the publication’s Creative 100 to Watch list in 2017. led to Dorsinville cut his teeth at Donna Karan, who rose from junior designer to executive vice president at the designer’s in-house creative agency.

As previously reported, Balmain launched Estée Lauder Cos. signed a long-term, global licensing agreement with The first luxury beauty products to be produced under license are expected to hit the market in the fall of 2024.

In the field of fragrance and aroma suppliers, IFF said it has appointed Sabrya Meflah as head of its France-based fragrance business unit. The manager previously served as vice president and regional general manager for Europe, Middle East and Africa or EMEA. He replaces Dionisio Ferenc in his new position, where he oversees the strategy and growth of Meflah’s fragrance branch.

IFF CEO Frank Clyborn said in a statement: “As we lead the future of our Sabrya fragrance business unit, I am excited about the new breakthrough we will break in terms of growth, innovation and differentiation.”

The group said its revenues have grown much faster than the market in the past eight years when Meflah has been vice president and regional general manager for the EMEA region, “making IFF the undisputed leader among fragrant global brands.”

In 2019, the manager founded Atelier du Parfumeur in Grasse, France, focusing on the demands of the fragrance market, the fastest growing segment of the prestige category. He also oversaw the expansion of the IFF team in the Middle East and Africa, where the group is a leader in terms of market share.

Christophe de Villeplée, head of fragrance at IFF, said of Meflah: “His strategic vision was crucial in developing IFF’s leadership position in the field of quality fragrance. His experience, expertise, reputation, passion and leadership skills will be instrumental in driving quality fragrance growth by focusing on innovation, regional expansion and new segment opportunities.”

He joined IFF in 1995 as a marketing intern.

Senior management at L’Oréal France was reorganized. Céline Brucker, formerly head of the French Consumer Products Division, replaces Hervé Navellou as managing director of L’Oréal France. Navellou became president of L’Oréal France.

“Over the past few years, Hervé Navellou has built a unified structure for France by modernizing its organisation, accelerating digitization and mobilizing energies around the L’Oréal for the Future programme,” L’Oréal said in a statement. said. solidarity program

Myriam Bekkar Schneider, director of L’Oréal Luxe France since 2020, stepped into the position of general manager left by Brucker. Bekkar Schneider has been replaced by Aglaé de Beauregard, general manager of L’Oréal Luxe travel retail.

Another managerial appointment was made at Byredo in Europe. The beauty and lifestyle brand, which was recently acquired by Puig, has appointed Marie Laure Dubuisson Minnaert as chief brand officer after Ann-Margret Kearney.

According to his LinkedIn profile, Dubuisson Minnaer served as the marketing manager for French accessories and fashion brand Longchamp between January 2016 and January 2023. He served as vice president of global marketing at Jimmy Choo from September 2013 to January 2016 and as head of global communications for Make Up For Ever from June 2007 to September 2013.

Dubuisson Minnaer has also worked at Parfums Christian Doir, Technicolor and Mercedes-Benz France.

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