Have you ever looked into a friend’s makeup bag and confused it with your own? It is easily done. Makeup and fragrance sales have skyrocketed, and it looks like we all want the same thing – Charlotte Tilbury magic cream and a brush from Bobbi Brown’s gorgeous foundation collection Jones Road.
That’s the lipstick effect—making feel-good fixes that will lift the mood without breaking the bank. According to a new report from John Lewis, 2023 is the year we will “get back to ourselves”. Owning elegantly colored lipstick cases as collectible ‘art objects’ should definitely boost serotonin levels.
Once news of a great product spreads, the middle classes jump on the bandwagon. Here are some mid-range beauty stereotypes (and why they’re worth embracing).
Skip lip oil
During the pandemic, lipstick was replaced by tinted balms and boosted moisture with just enough color to help one feel “put together” – and that feeling stuck. With a shine look and the maintenance of a balm, sales of tinted lip oils have increased significantly (150% according to the retailer) since face coatings fell.
Some can look greasy, so it’s important to get this right. Dior Addict Lip Glow Oil, £30, is considered one of the best by enthusiasts and comes in sheer and six sheer shades. The shade 001 Pink suits everyone.
You are waiting for a Charlotte Tilbury delivery
If there’s one makeup brand that has so successfully bridged the gap between young and old, it’s the unapologetic spark makeup brand Charlotte Tilbury, whose products saw a 222% increase in John Lewis alone last year.
Kate Moss’ friend and makeup artist, who has built an empire on enticing consumers to achieve the ‘Tilbury glow’, told The Telegraph that the brand’s popularity is due to its easy-to-apply formulations that use “the world’s best technology.” along with the feel-good factor of rose gold-plated products. Stalwarts will already have Tilbury’s Magic Cream and Hollywood Flawless Filter.
New must-haves include the Hollywood Glow Glide Face Architect Highlighter £38 and the Cushion Talk Matte Beauty Blush Wand £29. Z. Of course they are all refillable.
Mushrooms have replaced your CBD drops
Mushrooms have been used in Chinese medicine for centuries for their ‘magical’ properties. Recently, Cordyceps, a Chinese mushroom, has been embraced by endurance athletes for enhancing athletic performance, while Four Sigmatic’s Mushroom Ground Coffee gives the tearfully expensive Matcha a bang for its buck.
In skincare, the Origins Mega Mushroom line is flying off shelves because of its powerful antioxidant properties that help soothe and fight inflammation and irritation, while also having a brightening effect on the skin, with Tomas Warwick estimating that “fungi are about to take over the beauty world.” . pigmentation. Dermalogica and Shiseido are two other names that use mushrooms in face creams.
Foundation last year
Sculpting a person’s face to forget with loads of products is trending on social media, but here in the real world we prefer tinted moisturizers, shine-enhancing primers and tinted SPFs over traditional foundations. IT Cosmetics Your Skin But Better CC Cream SPF50, £33, keeps rising. Promising new products this year include the £40 Summer Fridays Sheer Skin Tint and Beauty Pie’s All-in-Wonder Tinted Illuminator Primer (Nude Glow).
Still, the real star to invest in is the shine brush, which gives any casual skin tone a flawless, professional finish. Jones Road The Everything Brush, £40, speaks for itself.
You follow TikTok tutorials
TikTok has finally caught the attention of a more mature audience with its quick and easy tutorials, which especially thin beauty lovers find useful and addictive. “We saw a strong increase in TikTok beauty that lasted no more than 10 minutes,” says Tomas Warwick.
Let’s be honest, if you’re continuing to do the nine skincare steps that Kim Kardashian claims, morning and night (and you can if you buy her Skkn by Kim Complete Collection for the bargain price of £670), then you’re on a gimmick if you took the missing dose. Even so, wearing a pair of eye patches at your desk or applying a hair mask while you take a bath is all you need to do to save the day.