How did Japanese Dota 2 streamer xiinya rise to popularity in Southeast Asia?

One of the biggest promising Dota 2 publishers right now comes from where you wouldn’t expect a Dota 2 player to arrive.

The Japanese publisher “xiinya” only went live in 2021, but when it started releasing Dota 2 it quickly gained popularity and has since become one of the rising personalities of the game.

You wouldn’t expect a big Dota 2 publisher to come from Japan, where the gaming community is so small.

In the case of Xiinya, however, she quickly gained fame after being adopted by the community in near Southeast Asia.

in an interview with Yahoo Southeast AsiaXiinya said that broadcasting in English greatly helped him reach the huge Southeast Asian Dota 2 community in countries such as the Philippines, Indonesia, and Malaysia.

“The Dota 2 community in Japan is very small. Just like a village, not many people watch other streams. But since I stream in English, I think that’s one of the biggest reasons I’m in the Southeast Asian community,” Xiinya said.

“Most of my audience was from the Philippines and Indonesia. But after I left [ESL One Malaysia 2022]Many Malaysian viewers came because I learned so many Malaysian words.”

Like other Dota 2 broadcasters, Xiinya broadcasts their matches to their audience, even if they are not as skilled in the game.

But what it brings to the table is relatively carefree content like travel and karaoke streams. You must have seen Dota 2’s song about the infamous SEA server by now.

Although Dota 2 publisher xiinya comes from the small Japanese Dota 2 community, he has become one of the game's most popular publishers, largely thanks to his embrace of the nearby Southeast Asian Dota 2 community.  (Photo: Yahoo Esports SEA)

Although Dota 2 publisher xiinya comes from the small Japanese Dota 2 community, he has become one of the game’s most popular publishers, largely thanks to his embrace of the nearby Southeast Asian Dota 2 community. (Photo: Yahoo Esports SEA)

Xiinya’s popularity has earned her more than 28,000 followers on her Twitch channel, more than 17,000 subscribers on her YouTube channel, and even a spot in the broadcast section of Swedish esports organization Alliance.

It all started when one of his friends introduced him to Dota 2, which led him to learn more about the game’s community and esports scene.

“The person who told me about Dota is Indonesian, I learned about the Southeast Asian Dota 2 community from him. [I learned in Southeast Asia] there are so many good actors [Dota Pro Circuit]and after that, I liked Dota more,” Xiinya said.

Xiinya said that her favorite thing about the game is seeing her “enemies die”, especially when her favorite hero is Jakiro.

“[My favourite hero is] jakiro After level 25, I can use my stun ability Ice Path multiple times. I just stun, use all my skills and then the enemy dies. I like to see my enemies die,” Xiinya said.

Xiinya’s time on the Southeast Asian server also infected her as she began to embrace the region’s patented “toxicity”.

“At first I was shocked because they called me ‘stupid’ or something. But after 5-6 games I got used to it already. Whenever they called me stupid, after that I always called them stupid.” xiinya

Still, Xiinya saw the good in the so-called ‘toxic’ Southeast Asian Dota 2 community, remembering a time when his audience came together to help him through a difficult time.

“Last time I went to Malaysia, I lost my wallet and caught COVID. I was in a really sad state at the time. But many viewers from Malaysia and abroad helped me a lot with this. So I was really touched and warmed my heart at that moment,” said Xiinya.

“I really love them, I really want to thank them for supporting me. They still support me even when I get toxic, so I’m really grateful for that.”

If you’re a fan of Dota 2, both as a game and as an esports title, check out our page: Dota 2 page. From news to results, the latest game meta or builds, as well as player interviews, there’s something for everyone.

For more esports news updates, visit: https://yhoo.it/YahooEsportsSEA and check out Yahoo Esports Southeast Asia Facebook page and twitteralso our gaming channel on youtube.

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