How to dress like an insider from an art world

Georgia Spray - Georgia Rothman

Georgia Spray – Georgia Rothman

Those in the contemporary art world—the kind of people who might fill a preview at Frieze or Art Basel—have a definite je ne sais quoi about their style. They’re interesting without being complicated, edgy without looking too fashion-forward. And it’s pretty attractive to the rest of us – if only we knew how to achieve it.

Georgia Spray embodies this aesthetic. The founder of Partnership Editions, an online platform that sells prints and originals from emerging artists for as little as £60, is a strong tailoring ambassador for his industry. But she doesn’t actually spend much time shopping for clothes.

“On a purely practical level, having a job and a little girl [Sadie, two]’I don’t really go shopping,’ she says. “There was a time when I went into shops and spent money on clothes I didn’t need… Now, that has to be for a special occasion. When I buy things, they get more consideration.’

Georgia Spray - Harry Crowder

Georgia Spray – Harry Crowder

Among the pieces she treasures are the colorful dresses by Stine Goya and a Marfa Stance quilted coat. “It won’t go out of style because they’re pretty timeless.”

She discovered brands like LF Markey and Meadows at the Hub, a boutique near her home in Stoke Newington, London; otherwise he buys clothes from the main street. “I love Cos and Arket for everyday things. They don’t show up much on the internet, but they always have something interesting when you try them.’

It’s an approach that might be likened to the way someone buys art – at least, business champions: the idea that shopping wisely will always pay off in the long run, even if you don’t have a huge budget.

Georgia Spray - Lily Bertrand-Webb

Georgia Spray – Lily Bertrand-Webb

As a result, her wardrobe is relatively tidy (“I’m sure my husband would oppose it”). “I tend to be pretty plain most of the time,” she says. “I just love simple cuts and clean lines. It’s the kind of thing where you can put on some red lipstick or chunky earrings and make it look stylish if needed.”

Shoes are largely flat – ankle boots or lace-up shoes. ‘I’m pretty tall [5ft 9in]That’s why I don’t wear high heels and I’m used to being comfortable first.’

Versatility is also important to her: “I use accessories to dress up because I practice during the day, then I go out in the evening from an artist’s studio.”

    Georgia Spray - Zac Frackelton

Georgia Spray – Zac Frackelton

As a designer, Rejina Pyo is a total obsession. Spray wore the London brand’s dresses at pre- and post-wedding meetings in 2019 and has continued to wear it ever since. “If there was a place to go to spend a little more money, it would always be there,” says Spray. “She was clearly influenced by art in her designs and cuts; they have a kind of asymmetry and unexpectedness in them.’

This instinct for simple elegance can well be inherited from her mother, a former model and artist. I think she’s very, very stylish. We have a similar look in terms of being quite minimalist. I wish we lived closer so I could delve into her wardrobe.’

So what will he hold onto for his own daughter when he grows up? “It would be really embarrassing if I was hiding something, and he, no… But the more special dresses I wear at weddings are such fun things to pass on to others.” And of course lots of Regina Pyo. Lucky Sadie.

try these



Left to right: Shirt, £375, Rejina Pyo from Farfetch; Glazed stoneware by Petra Borner, £200, Partnership Editions, Jacket, £49.90, Uniqlo



Clockwise from left: Dress, £225, Puzzle; Earrings, £210, Anissa Kermiche; Pants, Cos. 99 pounds; Shoes, £175, Bobbies

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