Beep! At CES 2023, digital founder and CEO Giles Vincent, head of marketing Matt Lawrence, chief technology officer Craig Sparkes and creative director Justin Barrow. (Image: Beep! Digital)
A TEAM from a Dorset business was in Las Vegas for the return of the event, showcasing cutting-edge technology that has the potential to change the world.
CES, formerly the Consumer Electronics Show, was held face-to-face for the first time since 2020, attracting 115,000 visitors from 174 countries.
Among them was a team of four from the Poole marketing business Beep! Taking part in the event every year since 2016, Digital.
The firm, which specializes in helping tech businesses, was in Vegas to support their customers, work with the Consumer Technology Association organizer, and learn about the latest technology.
Founder and CEO Giles Vincent, chief technology officer Craig Sparkes, creative director Justin Barrow and head of marketing Matt Lawrence represented the company and launched the new brand movie Power Surge: Neon Dreams.
At the event, Sony and Honda Mobility announced a new electric vehicle, the Afeela, while Arnold Schwarzenegger introduced the color-changing BMW I Vision Dee.
Brands like LG, Hisense, and Panasonic have showcased new TV technologies, including 8K, wireless and transparent TV, as well as ultra-wide curved screens.
Matt Lawrence is Beep’s head of marketing! Digital has been impressed by the technology that has accelerated the introduction of self-driving vehicles as well as healthcare technology for home use.
“Useful home technology was on display, with robotic lawnmowers and vacuum cleaners roaming the hallways,” he said.
“VR (virtual reality) and immersive experiences have been the focus of Canon Knock at the Cabin, directed by M Night Shyalaman, which delivers an immersive movie experience.
“The dancing Optimus Prime Transformer robots can be controlled using a mobile app at the Robosen booth.”
The event took place without a UK pavilion for the first time in recent years.
“The Department of International Trade has run this before at CES events. Beep! He has worked closely with the UK pavilion in the past and we are in talks with DIT about representing the UK at future CES events,” said Mr Lawrence.
“There was a huge buzz of energy in Eureka park. This included smaller startup businesses and international pavilions. All kinds of technology, from automatic toothbrush machines to robotic food processors, were on display in this hall.
“Google and Amazon have demonstrated how their voice assistant technologies are integrated with most of the home, entertainment and automotive industries.
“From a marketing standpoint, I was intrigued to see how video walls became more integrated into the stand design and made them look like retail stores.”
Beep! Digital’s self-branded film is set in the 1990s and uses Unreal Engine 5, the virtual production and 3D rendering software the agency first encountered at CES in 2020.
“This fan-made film celebrates a decade of our hearts with a soundtrack from one of our favorite new wave synth bands, The Midnight,” Lawrence said.