Watch: KSI tells fans not to buy their liquor brand at inflated prices
Youtube star KSI urged fans to stop buying Prime drinks at inflated prices.
The rapper, actor and boxer launched his own brand of drinks last year, which retails for around £2 a bottle at Asda, Aldi and Spar stores. But it’s so hard to reach fans that they’ve launched a dedicated tracking app to find out where it’s in stock.
An out-of-license in Wakefield claims to have sold Prime for £100 a box and has shared on social media promotional videos of customers driving miles to buy liquor from their store.
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KSI revealed that a woman who apparently paid £1,200 for a pack of 12 Prime boxes said, “Oh my God, no!”
Influencer added: “Stop buying at these prices.”
Prime is advertised as a “hydration drink” and is essentially flavored coconut water with added vitamins. It comes in seven flavors, including orange, grape, and raspberry.
KSI, whose real name is Olajide ‘JJ’ Olatunji, co-created the brand with fellow YouTuber Logan Paul, and the brand went on sale in Asda supermarkets in October 2022 before launching on Asda in December 2022.
On the official website a pack of 12 bottles is £24.99 but completely sold out.
Twitter account and app Prime Tracker UK Although the UK map is predominantly shown in red as it is not available, fans are informed each day which stores are reported to have the drink in stock.
KSI has recently objected to supermarkets raising prices due to high demand.
He told Capital Radio’s Roman Kemp: “I don’t like resale. I hate resale. Even when Asda is trying to raise their price to £2.50…
“I was tweeting at them ‘no, nah, nah, nah, this is extraordinary, this is not Prime, this is Asda’ and they instantly reduced the money to £2. That was a crazy man.”
KSI gained fame through their YouTube videos and then started releasing music. It includes singles Really Love and Don’t Play, and released her first studio album, Dissimulation, last year.
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He apologized in 2021 for using a transphobic insult in the past. He left Twitter at the time but has now returned to the social media platform.
She also apologized for sexual harassment in 2017 after an old video resurfaced at the 2012 Eurogamer Expo in which she made sexist and misogynistic comments to women.